In 2021, Burger King officially entered the Chicken Sandwich Wars, I guess, with a large, "hand-breaded" fried chicken-breast that seems to clone all the others. It's probably a good thing I don't make these marketing decisions, because I think Burger King already won these wars back in the day with its first (now called the "original") chicken speciality sandwich. Yes, it was a sandwich made with a processed patty, instead of being hand-breaded (which, like "crunchy," is just a euphemism for fried) giant sandwich. It was a sandwich you could actually get your mouth around, not a monstrosity which makes its mark by being messy and impossible to eat.
Original chicken sandwich at BK in Louisiana. (My photo.) |
The so-called "Chicken Sandwich Wars" started as an official thing back in 2019 when Popeye's introduced its much-hyped new fried chicken-filet sandwich, and they sold out of the product in a way that would have been embarassing had it not also been a great marketing gimmick. People naturally "blame" the wars on Popeye's, perhaps to the frustration of Chick-fil-A, since it seems obvious that the entire corporate race to create the best chicken sandwich originated with jealousy over Chick-fil-A's popularity. In spite of some bad PR related to the conservative stances of some of the founders, and in spite of the fact that Chick-fil-A isn't even open on Sunday (a related quirk), lines to buy Chick-fil-A sandwiches are always around the block. The sandwiches are just that good.
This is a raw chicken about to go in the oven. "Help me!" |
I haven't tried many of the other chicken sandwiches, other than a random Wendy's or Jack-in-the-Box spicy chicken filet sandwich (Jack's budget chicken sandwich is also a guilty pleasure), and these are minor players in the crispy-sandwich wars. The hoopla has reminded me of how much I like the "original" chicken sandwich at Burger King, however. This sandwich, far from being a crispy filet that inspires such adjectives as "fresh" or "juicy," derives its goodness from being tasty and simple. The chicken patty is placed on a sesame seed bun with mayo and lettuce (I like to add cheese to mine). It goes well with the similarly processed BK onion rings, which appear to be made from onion meal rather than actual onions but which I like for not falling apart when you eat them. These are terrible reasons to like foods, I realize, but there you have it.
I try not to eat BK food or any fast food very much these days, but I remember eating an original chicken sandwich right after renewing my driver's license on my 40th birthday. I was feeling sorry for myself, and the sandwich provided a soothing comfort meal on that day. It also brought up some nostalgic (literally painful in the way that word's origins suggest) feelings about eating lunch in high school. I usually ate at the outdoor snack bar, and while I had some friends in high school, I usually end up eating lunch by myself or with another lonely friend I had, a guy from Argentina. I always ordered the "Chicken Supreme" sandwich, which was a lowly version of the BK sandwich but served on a regular hamburger bun instead of a hoagie roll. The nice older laides who worked the snack bar (and worked very quickly) would pull the chicken sandwich out of a heated drawer. It was packed in a foil wrapper and somehow, besides being a little mushy and oversteamed from that drawer, always tasted pretty darn good with a little mayonaise from a packet squirted on. I also usually ate a Nutty Butter bar as well, and then would promptly fall asleep in my pre-Calculus class after lunch. What can I saw? I was probably a little depressed and not exactly on top of my nutrition game, but I was also in that maddening condition that many 17-year-old boys find themselves: I was skinny, felt like I was too skinny even -- in spite of lifting weights and trying to bulk up -- and it seemed like I could eat whatever I wanted and still would feel hungry. (I would say I envy those days, but really, it created some bad habits that I'm still working on breaking.)
Burger King has tried offering different versions of the chicken sandwich before, but they keep coming back to the original. There's even a few pages on the web about how to make your own at home.