Tuesday, June 22, 2021

'Sopranos' and the 90s aesthetic

 We've been rewatching some "Sopranos" episodes, and it's interesting to note how the styles and general aesthetics seem rather dated just a few years later. The series ran from 1999-2007, for six seasons, but its first three seasons aired before 9/11, and it seems the series never really loses its 1990s vibe or aesthetic. Some things -- giant oversized SUVs and flip phones -- while dated, didn't evolve much during the early 2000s, but there are lots of other things that seem more firmly grounded in the Nineties. There's the McMansions and "great rooms" (which even figure into the dialogue), the blond-wood furniture and overstuffed couches. The younger characters (the kids and teenagers) are always playing video games on the TV, and everybody is mindlessly consumeristic. Microwave foods and easy snacks supplement the characters' regular, heavy Italian cuisine. They drink Miller Genuine Draft and Stoli vodka. (Maybe Stoli isn't particularly a 90s vodka, but it's the first time I heard of it, and liquors do tend to have their heydays. Smirnoff, still the top-selling brand in the U.S., used to be considered "top shelf" and still is in the U.K. U.S. consumers in particular can be very fickle.)

 

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